Privacy Policy

International data transfers

We may transfer your personal data outside of the UK and/or EU, for example to service providers. Where we do so, we ensure appropriate safeguards are in place, including:

• UK-approved Standard Contractual Clauses (SCCs) or
• A determination of adequate protection by UK or EU authorities

Security of your data

We are committed to protecting your personal data and have implemented appropriate technical and organisational measures to safeguard it. These include encryption, secure storage, access controls, and staff awareness.However, the transmission of data over the internet is never completely secure. While we do our best to protect your data, any transmission is at your own risk. Once received, we apply strict procedures to prevent unauthorised access.

Retention of your data

We retain personal information only for as long as necessary to fulfil the purpose it was collected for, or to meet legal or contractual obligations.

For example:

• Contact details are deleted after 24 months of inactivity
• Aggregated or anonymised data may be retained longer for service improvement

Your rights

You have rights under data protection law, including:

• The right to access the personal data we hold about you
• The right to correct inaccurate or incomplete information
• The right to withdraw consent at any time
• The right to request deletion or restriction of processing in certain cases
• The right to lodge a complaint with the ICO (UK) or your local data protection authority

To exercise any of these rights, please contact us using the details below.

Cookies and analytics

We use cookies and similar technologies to understand how visitors interact with our website and web application, improve performance, and support service development. These tools may collect information such as device identifiers, usage patterns, and session behaviour.

Hubspot is used on our website to support contact forms, track visits, and measure engagement. You can manage or disable these cookies via your browser settings. Where required, we obtain consent before placing non-essential cookies.

Pendo and Microsoft Clarity are used within the platform to analyse user behaviour and track engagement (e.g. login frequency and feature usage) to support product improvement and client reporting. This processing is carried out on the basis of our legitimate interests, with appropriate safeguards in place.

Links to other websites

Our website may contain links to external sites. We are not responsible for the content or privacy practices of these other sites. Please review their policies when visiting them.

How to contact us

AM Insights Technology Limited is the Data Controller of your personal data.

Changes to this Policy

We may update this policy from time to time. The most recent version will always be available on our website. Please check back periodically to stay informed.